Job Description

Excellent verbal and written communication skills. Familiarity with search engine optimization, social media, and best practices for website content development. Set the vision for our content strategy and drive the development of key messages that resonate with our target market and our Marketing campaigns. Develop and deliver a diverse and engaging content portfolio directed at technical and non-technical audiences. Conduct customer and market research to understand industry trends and ensure resonant messages and effective marketing strategy, supported by ongoing monitoring. Ensure Fibre2Fashion services and offerings are represented consistently and effectively on Fibre2Fashions website, social media channels, and all other platforms. Increase website traffic by following SEO best practices. Work with the relevant subject matter experts within the organization to conceptualize unique stories about our offerings, services and company through blog articles, news posts, eBooks, and syndicated content. Create/edit range of documents, correcting any grammatical, typographical, or compositional errors. Requirements Proven experience as a technical content writer or copywriter across various mediums, including short-form (website, social media, ad campaigns) and long-form (fact sheets, solution briefs, white papers, and eBooks). Proven track record of researching, strategizing, and developing strong and innovative content. Experience with keyword research and SEO-optimized content generation and optimization. Demonstrated expertise in nurturing a target audience across various platforms and formats such as videos, blogs, articles, emails, and social media to drive traffic and conversion. Analytical skills to understand content performance metrics. You can use data to inform your decisions, from content strategy to innovative market trends, new marketing channels, etc. Experience in writing Newsletter, Articles, Blogs, Case Studies, Press Releases, Social media posts & Marketing Collateral

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