Job Description

Job Description: International Exhibitions, Events & Digital Marketing Executive

Role Overview: Looking for someone who can own end-to-end international exhibition execution and simultaneously handle digital marketing + competitive intelligence.

Key Responsibilities

1. International Exhibitions & Seminars (Primary Responsibility)

Planning & Strategy

• Evaluate global exhibitions (11-14 Shows) with Sales/BD and prepare the annual events calendar.
• Build event budgets (stall, travel, logistics, promotions) and drive approvals with Management.
• Prepare the final exhibition product list and messaging with Sales/Technical teams.

Stall Finalisation & Vendor Coordination

• Liaise with exhibition organisers for stall booking, hall allocation, utilities, passes, deadlines, and portal submissions.
• Own all organiser portal activities: forms, power orders, exhibitor manual compliance, branding submissions, etc.
• Coordinate with Finance for advance payments, vendor settlements, and documentation.
• Manage 3D stall design vendors briefing, iterations, technical approvals, and final BOQ freeze minimum 3 vendors for evaluation.
• Evaluate vendor quotations to challenge quality vs. cost.

On-Ground Execution

• Oversee fabrication, installation, and dismantling (physical or virtual supervision).
• Ensure all branding, brochures, standees, giveaways, displays, QR codes, and logistics reach the venue on time.
• Coordinate team travel, stay, airport transfers, and daily support during the expo.
• Daily show reporting: footfall, hot leads, competitor stalls, and insights.

Post-Event

• Followup with sales/BD to Consolidate leads from their end in Sales Force, and ensure CRM updating is completed.
• Prepare a learning report what worked, what flopped, what competitors did better.

2. Digital Marketing for Fabtech Group Companies (Secondary Responsibility)

Social Media Management

• Plan and execute weekly/monthly content calendars for Fabtech group companies.
• Coordinate with internal design teams to ensure timely delivery of creatives and videos.
• Post updates across LinkedIn, Instagram, YouTube; monitor engagement and community queries.

Performance & Analytics

• Track organic reach, impressions, follower behaviour, and content performance.
• Share weekly dashboards and insights to improve posting frequency, formats, and storytelling.
• Measure traffic driven from exhibitions to social profiles.

Competitor Intelligence

• Monitor competitors social media, exhibition participation, announcements, and campaigns.
• Benchmark Fabtechs presence against industry leaders and map gaps in content positioning.

3. Cross-Functional Coordination

• With Sales: product lists, visitor targeting, stall objectives.
• With Finance: payments, vendor budgets, invoicing.
• With Design & Vendors: stall layout, creatives, panels.
• With Travel Desk: travel, visa, accommodation.
• With Management: MIS dashboards and event ROI analysis.

Skills & Experience Required

• 25 years of experience in exhibitions, events, or B2B marketing (preferably pharma/engineering/manufacturing).
• Strong understanding of international exhibition operations (organiser portals, utilities, freight).
• Good knowledge of LinkedIn and social media analytics.
• Strong vendor management, negotiation skills, and budget handling.
• Ability to handle pressure, long timelines, and last-minute changes (because exhibitions rarely go as planned).
• Strong written communication, reporting skills, and attention to detail.
• Willingness to travel internationally.

Company Website: https://fabtechnologies.com/

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